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Disney: ‘Mickey and Friends’ Now In NFT Avatar

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In a groundbreaking partnership between entertainment giant Disney and web3 startup Cryptoys, the beloved character Mickey Mouse is undergoing a digital transformation into crypto collectibles. This collaboration, fueled by a $23 million Series A funding round supported by toymaker Mattel, introduces the “Mickey and Friends” NFT collection, set to launch next month at a price of $39.99.

Comprising 15 distinct pieces, each with varying “skin designs” and levels of rarity, the collection represents a fusion of Disney’s timeless charm with the innovative possibilities of blockchain technology. This move follows Cryptoys’ prior success with Star Wars collectibles, which is soon to welcome the iconic Yoda into its digital fold.

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Disney: 'Mickey and Friends' Now In NFT Avatar 2

While the NFTs run on the Flow blockchain, precise on-chain sales data remains unavailable for public scrutiny. Nevertheless, this venture is a promising one, especially considering Disney’s strategic shift away from its metaverse endeavors following leadership changes and the dissolution of its metaverse division.

Disney Characters Casted in Platinum For Its 100th Anniversary

Disney’s foray into the metaverse arena commenced in 2022, choosing Polygon as its blockchain platform and showcasing its commitment through specialized hiring for non-fungible tokens (NFTs) and decentralized finance (DeFi). The company’s century-long legacy of captivating imaginations took a next turn on March 20, when it joined forces with a digital platform VeVe to unveil the 100 Collection.

This exclusive assortment celebrated Disney’s 100th anniversary by incorporating classic characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and Dumbo in a dazzling platinum series of collectible posters.

The collection was dropped on March 22nd at 8 AM PT at a list price of $60. The Minnie Mouse NFT was an ultra-rare nft with 2,100 editions, whereas Dumbo was a secret rare drop with only 1,100 editions. Mickey Mouse was slated to be an uncommon drop with 4,100 editions and Donald Duck was a rare drop with 3,100 editions.

In addition to the existing VeVe 2.5% secondary market fee, a 6% licensor fee was imposed on Disney sales in the secondary market.

Polygon Gains 25% Following Disney Accelerator Program Announcement

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The Disney Accelerator program will welcome Polygon Network (MATIC), according to the official statement issued by its official handle on Twitter.

The Walt Disney Company is in charge of the largest business development program, Disney Accelerator, which aims to spur the expansion of forward-thinking entertainment businesses worldwide.

Artificial intelligence (AI), non-fungible tokens (NFTs), and augmented reality (AR) application cases will be the program’s primary emphasis in 2022. (AI).

Polygon’s MATIC spiked 25% post the announcement

MATIC, Polygon’s token, responded to the news right away. In less than seven hours, the price of MATIC increased by nearly 25 percent, returning to a five-week high of over $0.65. The best-performing large cap is MATIC.

As of the time of publication, the price of MATIC had somewhat decreased; it is currently trading at $0.6208 on the main spot trading platforms. Even yet, it continues to be the coin with the best performance among all large-cap cryptocurrencies.

This next week will see the launch of the Disney Accelerator program. Flickplay and Lockerverse Web3 social applications, the AI start-ups InVerse and Obsess, and the AR pioneers Red 6 will join MATIC there.

In other news Shopping.io, a major cryptocurrency e-commerce site, now supports the PolyDoge coin. This means that PolyDoge may now be used to buy products from well-known merchants like Amazon, eBay, and Walmart.

PolyDoge (POLYDOGE) is the PolyDoge blockchain’s native crypto asset. It is a dApp developed on the Polygon blockchain that provides users with access to a range of DeFi platforms as well as a number of fascinating interactions via NFTs. It may be used by POLYDOGE traders to trade or access other DeFi protocols on the Polygon blockchain.

Disney ex-CEO to help navigate metaverse start-up

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Bob Iger, the former CEO of Walt Disney Company, is investing in the metaverse. Iger has put money into Genies Inc., a firm that creates virtual characters for virtual worlds. He’ll also join the Los Angeles-based company’s board of directors.

According to an announcement made on Monday by the metaverse start-up, Iger has joined the board of directors of Genies, a 3D avatar start-up based in Los Angeles, and has invested an unknown figure in the company. Genies’ mobile software, which was launched in 2017, allows users to build bespoke digital avatars – three-dimensional cartoon copies of themselves – for social media profiles and, perhaps, to roam the metaverse.

The 5-year-old start-up stated that it will rely on Iger’s aid to grow the company as it seeks to establish “avatar ecosystems” where users can establish everything from digital fashion lines for avatars to online worlds where those avatars can interact, according to a press release.

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In a statement, Genies co-founder and CEO Akash Nigam, 29, praised Iger’s engagement, saying that he couldn’t envision a finer innovative and product thinker to work with than Iger. In a statement, disclosing his role at Genesis, the former Disney CEO said,

“I’ve always been drawn to the intersection between technology and art, and Genies provides unique and compelling opportunities to harness the power of that combination to enable new forms of creativity, expression and communication.”

Iger’s journey post Disney

Bob Chapek took over as CEO of Disney after Iger stepped down in 2020. Iger also stepped down from the Disney board of directors at the end of 2021. After resigning, the former Disney executive has expressed an interest in Web3, the next generation of the internet, and the concept of a metaverse.

According to a podcast from January, Iger stated that the next edition of the web will “surely be more appealing in terms of experience, perhaps more immersive, and certainly more dimensional. A company like Genies is counting on that kind of metaverse experience. The goal of the company is to build a global avatar system that can be used across an open metaverse, according to its website.

Furthermore, Genies has also partnered with brands such as Gucci to create branded digital things, as well as launching a marketplace for digital accessory NFTs — think apparel, shoes, and backpacks for those avatars.

Disney names executive to chaperon metaverse strategies

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According to Reuters, the Walt Disney Company has named an executive to supervise its metaverse strategy, as per an email issued to employees by Disney Media & Entertainment Distribution (DMED) Chief Executive Bob Chapek on Tuesday.

White has 25 years of expertise in technology and administration. Before joining Disney in 2011, he worked as the chief technology officer at Apollo Group and spent a decade at Yahoo, where he held various positions of leadership roles, including director of strategy and technology.

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Mike White, SVP at DMED

Mike White, a senior vice president of Next Generation Storytelling and Consumer Experiences in the Media and Entertainment Distribution group, has been promoted. He’ll play a key role in defining how customers associate with the Entertainment colossus’s upcoming metaverse. He will also cooperate with the company’s creative teams. In the email, Chapek wrote,

“For nearly 100 years, our company has defined and re-defined entertainment by leveraging technology to bring stories to life in deeper, more impactful ways. Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories.”

Disney is set to go on a metaverse voyage, according to Chapek, who announced it last November. He went on to say that merging components from the physical and digital worlds, will develop the narrative. He refers to the metaverse as the “next great storytelling frontier” and a strategic priority for the organization.

Disney joins the list of brands on the Metaverse

The crypto world has been flooded with stories about metaverse in recent weeks, and Mark Zuckerberg’s quest of this digital cosmos has only increased its appeal.

Along with Disney, there have been so many industries that have joined the virtual universe. Companies like Microsoft, Facebook, Samsung, and even brands like Alibaba, Zara, Gucci, Louis Vuitton, Victoria’s Secret, and now the global leader in the financial sector, JP Morgan has joined the metaverse family.

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JP Morgan’s authorized Ethereum-based services are known as Oynx. The same name refers to a virtual lounge that allows organizations and corporations to enter the metaverse.

However, aspects of the metaverse constantly evolve at a staggering rate. The unbalanced risk of being lagged compensates for the little initial investment needed to get started and experience this new digital landscape.