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Amazon Urged to Add Bitcoin to Treasury: NCPPR’s Bold Proposal for 2025

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Key Takeaways

  • The National Center for Public Policy Research (NCPPR) urges Amazon to evaluate Bitcoin as a financial reserve option.
  • The proposal recommends investing 5% of Amazon’s total assets in Bitcoin to counter inflation’s impact.
  • Institutional Bitcoin adoption is on the rise, with companies like MicroStrategy and Tesla leading the trend.

The National Center for Public Policy Research (NCPPR) has proposed that Amazon explore Bitcoin’s potential as part of its financial reserve strategy. In a document submitted for the 2025 annual shareholders’ meeting, the NCPPR advocates for Amazon to allocate at least 5% of its $585 billion in total assets to the cryptocurrency.

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They also claim this would protect shareholder value from inflationary erosion and be an opportunistic move considering BTC’s performance versus traditional instruments.

In pointing out the negatives of inflation, averaging almost 5% per year of late, the proposal criticizes Amazon’s use of cash, government bonds, and corporate securities. The assets cannot keep pace with the actual rate of inflation, leaving billions of dollars in shareholder value to the mercy of debasement.

Bitcoin’s Performance Outpaces Traditional Assets

The NCPPR points to the stellar growth of BTC as proof of its potential. Over the past year, the cryptocurrency has gained 131% in price, surging by more than 1,200% over five years and leaving bonds in the dust. Companies holding BTC as a reserve asset, like MicroStrategy and Tesla, have seen substantial gains in the stock market, with MicroStrategy’s stock outperforming Amazon’s stock by 537% in 2024.

A Call for Strategic Diversification

Inclusion of Bitcoin by Amazon could be a part of growing institutional adoption, with companies like BlackRock and Fidelity already offering Bitcoin ETFs to their clients. What the NCPPR does stress, however, is the belief that even a minor 5% exposure could safeguard Amazon’s balance sheet while creating long-term shareholder value.

The paper also highlights the fast mainstream acceptance of Bitcoin, ranging from possible U.S. government developments to creating a strategic Bitcoin reserve in 2025. Although the overall volatility of Bitcoin is realized, the NCPPR shows that Amazon’s history has been strong enough to sail through this market turbulence regarding stock fluctuation.

It is up to Amazon’s board and its shareholders now. If this materializes, it will become one of the milestone events in corporate finance and is sure to encourage other global companies to revisit their treasury strategy.

Related Reading | XRP’s Bullish Run Continues: Is $4 Within Reach?

Amazon Joins Forces With Ripple, Embracing XRP For Swift Global Payments

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In a groundbreaking move, Amazon, the world-renowned e-commerce titan, has announced a strategic partnership with Ripple, a pioneering cryptocurrency company. This collaboration aims to bring Ripple’s XRP token into the heart of Amazon’s payment operations, potentially reshaping the landscape of global online commerce.

The key highlight of this partnership lies in integrating Ripple’s XRP into Amazon’s payment framework. The XRP token is renowned for its promise of delivering swifter and more efficient payment solutions, particularly suited for the vast clientele of Amazon spread across the globe. With this integration, Amazon is poised to set a new standard for seamless and rapid transactions in the e-commerce domain. This development is highlighted by a well-known crypto journalist CryptoGeek on X, formally known as Twitter.

Amazon’s recent decision to adopt Ripple’s technology signifies the increasing acknowledgment and approval of cryptocurrencies as a valid method of conducting financial transactions. This move by the leading industry company can potentially push cryptocurrencies, particularly XRP, into common usage. Additionally, this partnership allows Amazon users to make seamless, speedy, and cost-efficient transactions.

Ripple’s Rising Stature: Global Adoption Gains Momentum

XRP’s impressive abilities have gained recognition and are sparking widespread adoption in various industries, especially in Asia, where several pilot projects are underway. This trend suggests that XRP’s groundbreaking solutions could reshape traditional financial systems and transform worldwide transactions.

Reactions within the cryptocurrency community to the Amazon-Ripple collaboration have been varied. While specific individuals perceive the partnership as potentially insignificant, referencing the current state of the announcement, others foresee the possibility of additional disclosures emerging soon. The exact details of the arrangement are still veiled in secrecy, creating a space for conjecture and eagerness.

As the partnership’s details unfold over the coming months, the impact of this collaboration remains uncertain. The partnership could fade into the background of the ever-evolving crypto news landscape or mark the beginning of a transformative era for digital currencies, especially XRP. The underlying goal of Ripple Labs is committed: to pave the way for a future where cryptocurrencies seamlessly coexist with traditional fiat money, reshaping global transactions.

Bright prospects lie ahead for Ripple and its native cryptocurrency, XRP. As this partnership sets the stage for a new era of financial interactions, Ripple could emerge as a dominant force in the ever-evolving realm of cryptocurrencies. The stage is set, and the world watches this transformative saga unfold.

Related Reading: | Gemini Unveils ‘XRP Faucet’ Campaign Featuring 4,000 XRP Prize

Bitcoin Lightning Home: Google, Amazon’s Tech Dome

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Bitcoin has reached a pivotal juncture in the realm of cryptocurrency, as the revelation unfolds that industry giants Amazon and Google are currently responsible for hosting a considerable segment of the nodes within the Bitcoin Lightning Network. This collaboration stands as a crucial landmark in the progression of blockchain technology, effectively reinforcing the widespread embrace of digital currencies.

According to recent data from local media, Amazon and Google collectively host a staggering 49% of the Bitcoin Lightning Network nodes. This surge in adoption by two of the most influential companies in the tech industry speaks volumes about the growing confidence in cryptocurrencies as a legitimate and viable financial asset.

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Source: MemPool Space

The Bitcoin Lightning Network is a second-layer scaling solution that aims to alleviate the scalability issues faced by the original Bitcoin network. It facilitates faster and cheaper transactions by enabling off-chain transactions through payment channels. This network’s exponential growth is partly attributed to its capability to handle a higher volume of transactions efficiently.

Bitcoin Integration: Amazon and Google’s Strategic Move

Amazon and Google’s foray into hosting Bitcoin Lightning Network nodes is not only a significant stride for the cryptocurrency community but also a strategic move for these tech giants. With their robust cloud infrastructure, they possess the scalability and reliability required to host and manage such nodes effectively. This partnership not only benefits the cryptocurrency ecosystem but also demonstrates the adaptability of blockchain technology in diverse sectors.

This development could potentially have far-reaching consequences. The involvement of Amazon and Google lends a level of credibility to the cryptocurrency space that was previously elusive. It may pave the way for more institutional and corporate interest in cryptocurrencies, eventually leading to greater adoption and integration of digital assets into mainstream financial systems.

However, as with any technological advancement, challenges remain. The centralization concerns that have haunted the cryptocurrency space are not entirely alleviated with this partnership. While Amazon and Google’s involvement streamlines processes and enhances efficiency, it also raises questions about the decentralized nature of cryptocurrencies.

Nonetheless, the collaboration between these tech behemoths and the cryptocurrency sphere emphasizes the growing synergy between traditional tech infrastructure and the disruptive potential of blockchain technology. As more major players recognize and participate in the cryptocurrency ecosystem, the path to mass adoption becomes clearer.

Furthermore, the revelation that Amazon and Google are now hosting a significant proportion of the Bitcoin Lightning Network nodes underscores the maturation of the cryptocurrency industry. This alliance between two tech giants not only accelerates the efficiency of the Bitcoin network but also bridges the gap between conventional tech and blockchain innovation. While challenges persist, this partnership sets the stage for a more integrated and recognized future for cryptocurrencies.

Shiba Inu Trinity Arrives In Amazon & Netflix Via FCF Pay

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Shiba Inu along with Bone and Leash tokens can now be used to pay for Netflix’s streaming service and shop on amazon. This has been made possible by FCF Pay, a leading payment getaway.

Users can load their FCF Visa card with any of these cryptocurrencies, among a variety of others, and use it to make purchases on these platforms.

Launched in 2021, French Connection Finance, or FCF is a DeFi payment protocol that experienced success as a result of the demand for its services, and it has since expanded those services. The Shiba Inu meme coin’s most recent development has added more payment options.

Three months ago, SHIB, BONE, and LEASH token payments were added by FCFPay. Following the listing, more than 5 million online stores in 195 nations began to accept these three SHIB ecosystem tokens as payment methods.

SHIB’s widespread adoption is constantly expanding. Despite the ongoing bear market, the Shiba Inu token keeps achieving new milestones. Recently, Swissborg, a well-known cryptocurrency exchange with headquarters in Switzerland, listed the token.

The trading platform explained how the expanding Shiba Inu community inspired its decision to list the asset. Swissborg also revealed a quick play2earn quest initiative as a way of saying thanks to the SHIB community.

By bringing more users to the Shiba Inu platform, the most recent SHIB listing could be a key factor in boosting the token’s adoption. The extensive Shiba Inu roadmap, which has a number of new projects planned for this year, has caught the attention of crypto enthusiasts worldwide.

With Shibarium‘s potential launch by the end of 2022, SHIB intends to shed its meme coin status by transitioning into a full-fledged crypto ecosystem offering a range of crypto-related services.

Shiba Inu, BONE Gather Traction

In addition to Swissborg, BitMEX, a cryptocurrency exchange based in Seychelles, previously disclosed plans to list Shiba Inu on its network.

The SHIB army has rallied behind the BONE token calling for its listing on the world’s largest crypto exchange Binance. It should be noted that Shiba Inu’s BONE has recently gained a lot of traction and is now considered to be one of the most popular smart contracts among Ethereum whales.

Amazon.eth ENS Domain Receives $1 Million Worth USDC Bid

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The Ethereum Name Service, or ENS, domain Amazon.eth was offered one million USDC on Tuesday by an unidentified wallet address on OpenSea.

But there was no response to the offer to acquire the Ethereum Name Service domain, and no deal was made. Despite the fact that the domain name was last sold five months ago for 33 Ether, which was equivalent to almost $100,000 at the time.

Was the ENS owner unaware of the bid?

It is unknown at this point if the owner was simply unaware of the offer, did not think it was close to fair value, or whether the bidding and domain owner accounts were linked in an effort to artificially inflate the asset’s worth or generally a wash trade.

Other bids for the Ethereum Name Service domain currently stand at little under $6,200 USDC, according to statistics from Opensea. Ethereum Name Service has confirmed the legitimacy of the domain name, which is registered to anonymous OpenSea user 4761BF.

Ethereum Name Service is a blockchain naming protocol that enables users to transfer and receive cryptocurrency and nonfungible tokens as well as save avatars and profile photos for usage across devices.

Users would have to first link one‘s wallet and enroll an address before listing a .eth domain for sale on OpenSea.

While many cryptocurrency fans choose unique or imaginative names for the Ethereum Name Service fomains, others have started domain-flipping.

Ethereum Name Service domains containing the names of well-known organizations would be registered in advance, and if the organization later decided to enter the Web 3.0 arena, it would then demand a premium fee for the domain.

Over 1.67 million.eth domains have been registered since its launch in 2017, with roughly 482,000 owners.

Bitcoin [BTC] receives a fresh boost to $48k after Walmart announcement

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Bitcoin [BTC] revisited $48k on the 16th of August yet again as the entire cryptocurrency market swelled to a whopping $2.05 trillion. The fresh boost comes after one of the world’s largest retailers, Walmart, posted a job listing for a product lead for its digital currency and cryptocurrency division. This was enough to send Bitcoin a fresh bullish rally after a minor rejection the previous day.

The crypto-asset retreated shortly thereafter to $47k. However, over the past week, Bitcoin was still up by 9%.

According to Walmart’s career page, the retailer is seeking to hire someone who’s passionate about cryptocurrencies to develop its digital currency strategy. The job posting read,

“As Digital Currency/ Cryptocurrency lead at Walmart you will be responsible for developing the Digital Currency strategy and product roadmap. As an expert in Digital Currencies/ Cryptocurrency and Blockchain related technologies, you will drive the vision for the product and capabilities roadmap.”

To top that, part of the role’s scope also includes driving the retail giant’s digital currency strategy and recognizing cryptocurrency-related partnerships and investments.

Bitcoin and cryptocurrency demand rises; but no signs of Walmart coin yet

The latest news was indeed crucial since this is not the first time Walmart had dabbled in Bitcoin and the cryptocurrency market. It is still early days to speculate about the roadmap for this new initiative, however, it does indicate that Bitcoin and the cryptocurrency industry have not only seeped it into mainstream conversations but are also being rapidly embraced.

The American multinational corporation had previously disclosed that it had filed a patent to launch a US-based stablecoin that would serve low-income households without proper access to banking services. However, no have emerged regarding the same ever since it was first revealed back in 2019.

Besides, Walmart revealed the position just days after its rival Amazon announced looking for a Digital Currency and Blockchain Product Lead. This clearly shows that major companies want to avoid being left out and that the technology is showing itself to be important.

Bitcoin, crypto market falters after Amazon denies rumors

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Bitcoin [BTC] climbed to $40K which, in turn, induced a rally in the rest of the cryptocurrency market rallied. As a result, the cumulative valuation soared to $1.51 trillion after a period of prolonging rangebound movement. The bullish impetus was, however, short-lived and saw a sharp reversal and after Amazon addressed rumors about its plans to accept Bitcoin payments by the end of the year. The e-commerce giant flatly denied the London tabloid report.

Amazon manages hundreds of billions of dollars in transactions every year. This makes the multinational firm a huge rostrum for cryptocurrency to make a debut as legal tender. Hence, the news ignited frenzied anticipation for the company’s purported crypto plans. The price climbed on speculation that Bitcoin might be accepted for Amazon purchases which soon flipped negative after the company’s clarification.

An Amazon spokesperson was quoted saying,

“Notwithstanding our interest in the space, the speculation that has ensued around our specific plans for cryptocurrencies is not true. We remain focused on exploring what this could look like for customers shopping on Amazon.”

Not Bitcoin yet, but Amazon will explore crypto and blockchain

Despite rejecting the rumors about supporting Bitcoin payments the spokesperson confirmed that the e-commerce giant was still very much interested in the cryptocurrency space and is currently testing waters. This was evident from a previous report wherein Amazon posted a job opening for a ‘digital currency and blockchain product lead.

Amazon’s spokesperson also said that the company has been “inspired” by the innovation happening in the cryptocurrency sector and is exploring what significance this market holds for it while citing the need for new technologies that facilitate modern, fast, and inexpensive payments.

Over the past couple of months, sever companies have come forward and have started to accept digital currencies for payment. This has helped Bitcoin and cryptocurrencies to seep into the mainstream conversation since up until a few years ago, the entire asset class was shunned by major financial institutions.

Most notably, the market noted a fresh boost after Tesla Chief Elon Musk asserted that the electric-car maker is gearing up to resume accepting Bitcoin as payment.

Amazon is looking for someone to head the digital currency and blockchain product sector

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Amazon has been a constant visitor of the headlines, particularly after its founder Jeff Bezos blasted off into space. Apart from this, Amazon seemed to be making progress in the digital currency sector, and its latest job posting is a clear example of the same.

Digital currencies and blockchain technology witnessed massive growth in terms of popularity. While trying to steer towards digitalization, the world has started to adopt digital currencies as well as blockchain tech. Major firms were seen embracing this side of digitalization and Amazon jumped on the bandwagon.

In a recent job posting, Amazon revealed that it was looking for an experienced product leader to lead the blockchain, crypto, and the central bank digital currency [CBDC] sector of the e-commerce platform.

Amazon dives into digitalization

Applicants were required to traverse backward and keep in mind the needs of the customers as well as the partner. The lead would reportedly work towards developing the platform’s Digital Currency, which would include owning the vision and strategy of the product and designing the roadmap.

Elaborating on the job description, the e-commerce giant wrote,

“You will leverage your domain expertise in Blockchain, Distributed Ledger, Central Bank Digital Currencies and Cryptocurrency to develop the case for the capabilities which should be developed, drive overall vision and product strategy, and gain leadership buy-in and investment for new capabilities. You will work closely with teams across Amazon including AWS to develop the roadmap including the customer experience, technical strategy and capabilities as well as the launch strategy.”

While it wasn’t confirmed if the platform would be rolling out its own digital asset, its interest in the digital currency sector could significantly boost the industry.

Back when Facebook revealed its venture into the digital asset field, several speculated that Amazon would follow suit. However, this remains unclear.

Ethereum Makes A Debut On Amazon’s Blockchain Service

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Amazon Web Services [AWS] service announced support for Ethereum out on ‘Amazon Managed Blockchain’. AWS happens to be the cloud computing platform offering a subsidiary out of the American multinational technology company.

What does Ethereum debut on Amazon’s “managed blockchain” mean?

With this roll-out, AWS clients will now be able to get the provision to Ethereum nodes in minutes as well as connect to the public Ethereum main network and test networks such as Rinkeby and Ropsten.

According to the official blog post, the e-commerce giant’s “managed blockchain”, existing customers of the platform is set to achieve secure networking, encryption at rest and transport, secure access to the network via standard open-source Ethereum APIs, fast and reliable syncs to the ETH blockchain, and strong elastic storage for ledger data.

It went on to add that,

“Amazon Managed Blockchain monitors node health, replaces unhealthy nodes, and automates ETH software upgrades, improving the availability of customers’ ETH infrastructure.”

The services will not be limited to decentralized finance [DeFi] applications. But customers will also be able to build analytical products like smart contract monitoring tools and fraud detection software can also benefit from this scalable, highly available, and fully managed Ethereum service on Amazon Managed Blockchain.

The release also revealed that Ethereum on Amazon Managed Blockchain is currently available across the following AWS regions: US East [N. Virginia], Asia Pacific [Singapore], Asia Pacific [Tokyo], Asia Pacific [Seoul], Europe [Ireland], and Europe [London].

Amazon’s tryst with blockchain-related services dates back to 2019. This was the first time when the platform gave its users initial access to blockchain networks, nodes, DApps, as well as smart contracts.

Besides, Amazon Managed Blockchain also happens to support another permissioned blockchain network called ‘Hyperledger Fabric’ that aimed at enterprise applications.

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Ethereum Makes A Debut On Amazon's Blockchain Service 4

According to the latest data available on Etherscan, there are more than 8,000 ETH nodes on the network. Around 34% of the total are concentrated in the US.

China is trailing behind with 6.71% while Japan has 2.76% and South Korea with 2.38%.

Ethereum nodes are increasingly becoming more and more widely spread out which is an advantage that the network has in terms of resilience.

ARPA Announces Partnership With Amazon Web Services; Joins JIS

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Blockchain-based privacy-preserving computation network, ARPA announced entering into a partnership with Amazon AWS and joined Amazon AWS Joint Innovation Center. With this development, ARPA becomes the first-ever privacy-preserving computation enterprise in China to partner with Amazon AWS.

According to the official release, the Amazon AWS Joint Innovation Center will offer ARPA with technical support and innovative enterprise solution services on cloud computing, big data, fintech, as well as enterprise marketing.

The official announcement stated,

“Data is the fuel and a factor of production in the digital society. It is a new asset class. The secure flow of data requires privacy-preserving computation, and distributed privacy-preserving computation requires robust, secure, and stable cloud computing services. The alliance of ARPA and Amazon AWS will be an integral part of the future data flow infrastructure.”

The announcement further mentioned that after joining Shanghai-Amazon AWS JIS, ARPA will continue to strengthen its partnership with Amazon AWS to deepen its root in the data industry and privacy-preserving tech to build a secure, efficient digital future.

TWJ had earlier reported that ARPA, which happens to be a blockchain-agnostic layer-2 solution built on Ethereum, is widely used in which proxy smart-contracts are leveraged as a bridge to link the blockchain and secure communication network.

In addition to that, the first project to be hosted on Binance’s Launchpool platform- Bella Protocol, was reportedly incubated by ARPA.

Previously in July this year, China’s second-largest online retailer, JD.com, announced teaming with the blockchain privacy platform to protect the financial data of major clients. The data platform for the firm’s subsidiary JD Digits was slated to integrate with ARPA’s blockchain-based network, which uses a technology known as secure multi-party computation.

Moreover, in December 2019, ARPA was awarded as “China’s Top 10 Innovative Blockchain Company”, along with Tencent Blockchain, Baidu Xuperchain, Wanxiang Blockchain, JD Blockchain, and others.