Stokely-Van Camp, the beverage business that has the rights to sell and manufacture Gatorade, might be looking at launching virtual sports beverages in the metaverse.
Stokely-Van Camp filed two applications for the word Gatorade and the sports drink’s “G”-shaped orange, black, and white logo to be used in connection with “virtual beverage products” and nonfungible tokens, or NFTs, according to records submitted to the United States Patent and Trademark Office, or USPTO, on Wednesday.
According to the documents, Gatorade is prepared to launch its branded items in the metaverse.
Now you got Gatorade in the metaverse
Gatorade’s name and symbol might also be utilized in digital media artwork, text, music, and video, according to Stokely-Van Camp. According to the USPTO’s current status, the application review process might take up to six months.
Gatorade is a popular sports drink that is consumed in more than 80 countries. It is now owned by PepsiCo, a global food conglomerate. In 2021, the corporation allegedly sold $2.6 billion worth of goods in convenience shops across the United States and dominated 46% of the global sports drink industry.
If Gatorade enters the metaverse, it will join several other large food and beverage companies, including Coca-Cola, McDonald’s, and Anheuser-Busch.
Gatorade is a sports drink with a massive global market, with over 80 million people drinking it every day. They sold $2.1 billion worth of items at convenience shops across the United States in 2021.
They also have a 46 percent market share in the global sports drink industry. As businesses come to terms with the impact on their income, the metaverse is developing exponentially.
According to a recent Accenture poll, 71 percent of respondents believe the metaverse would have a beneficial influence on organizations.
In addition, 42% believe it will be transformative or groundbreaking for firms. The metaverse is still in its infancy, according to Accenture’s Chief Executive Officer Julie Sweet and Chief Technology Officer Paul Daugherty. As a result, businesses must take action.
Mark Zuckerberg is the founder and CEO of Facebook. He recently said that he intends to spend $10 billion on virtual reality software and hardware.
He feels that since the internet’s inception, the virtual reality world has presented the greatest potential for modern enterprises.