Popular streaming music provider Spotify has stepped into the metaverse of gaming platform Roblox with the launch of Spotify Island.
Through this collaboration, the Swedish streaming giant has joined major labels in the Roblox metaverse which aims to build an interactive presence. Apart from that, it has become the first music streamer to enter the gaming platform.
As per a statement released, Spotify Island will enable fans to create new sounds together, hang out in digital spaces and gain access to exclusive merch.
“Roblox users can mingle with artists, complete interactive quests, and unlock exclusive content,” it read. “Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap.”
From the main Spotify Island, gamers will be able to connect to themed islands that will come to life throughout the year. It will also provide exclusive content, artist interactions, and themed ‘mini-quests’.
“Through the Island, we’re creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise,” said the statement.
“Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead,” it added.
Will Spotify propel Music to become the next breakout NFT application?
In March, Spotify announced plans to add blockchain innovation and non-fungible tokens to its web-based feature.
Of late, the already crowded NFT market has shown signs of deceleration, several in the crypto business have tipped music as a breakout new application for NFTs this year.
That opens up a whole new range of opportunities like selling advanced collections or utilizing NFTs to open advantages at gigs, from product to behind-the-stage passes.
For example, Musicians, such as rapper Snoop Dogg and DJ Steve Aoki have effectively become noticeable NFT authorities, while Kings of Leon and Grimes have sold NFTs of their music.
Even Warner and Universal have several NFT projects in their kitty, including a virtual band highlighting characters from the Bored Ape Yacht Club.