- MicroStrategy purchased 1,070 Bitcoin in its first acquisition of 2025 for $101 million.
- The company’s Bitcoin holdings now total 447,470 BTC, worth approximately $28 billion.
- Bitcoin surged past $100,000 on January 6, reaching a high of $102,464.
MicroStrategy added 1,070 Bitcoin (BTC) to its holdings in its first purchase of 2025. The company spent $101 million at an average price of $94,004 per Bitcoin. This acquisition brings its total Bitcoin reserves to 447,470 BTC, purchased for approximately $28 billion.
The latest acquisition represents half the volume of its final purchase in 2024, which totaled 2,138 BTC. Despite reduced acquisition volume, MicroStrategy continues to cement its position as a leading institutional Bitcoin holder. The company’s CEO predicts that 2025 will mark the beginning of Bitcoin’s full-scale institutional adoption.
MicroStrategy Gains Big as Bitcoin Price Soars
Bitcoin surpassed the $100,000 milestone on January 6, just hours after MicroStrategy announced its latest purchase. The price reached a yearly high of $102,464, signaling renewed institutional interest in digital assets. Experts suggest the price surge reflects increasing confidence among corporations and regulatory bodies in Bitcoin’s potential.
MicroStrategy reported a 74.3% yield on its Bitcoin holdings for the 2024 fiscal year, further validating its aggressive acquisition strategy. The company also achieved a quarterly yield of 48.0% in Q4 2024, showcasing robust performance. This aligns with growing corporate investment in Bitcoin, which has reportedly doubled over the past year.
Bitcoin Integration Gains Traction with Saylor’s Vision
MicroStrategy Executive Chairman Michael Saylor has been vocal about Bitcoin’s institutional integration in 2025. He forecasts adoption by banks, regulators, and accounting systems as a turning point for the cryptocurrency. His recent meetings with key figures in the Trump administration have fueled speculation about a potential advisory role.
While Saylor declined to comment on the specifics of his meetings, he expressed willingness to contribute to digital asset policymaking. His advocacy aligns with broader institutional efforts to incorporate Bitcoin into financial strategies. Observers note that Saylor’s leadership continues to drive significant momentum in Bitcoin adoption.
Corporate Bitcoin holdings have reportedly doubled in the past year, reflecting heightened institutional interest. Research highlights MicroStrategy’s leadership in this trend, alongside companies like Metaplanet and Marathon Digital. This shift underscores businesses’ growing confidence in Bitcoin as a long-term asset.
As the market evolves, institutional players are increasingly viewing Bitcoin as a cornerstone of digital capital. This change reflects the maturation of the cryptocurrency market and its integration into traditional financial systems. With MicroStrategy leading the charge, the institutional era of Bitcoin appears to be gaining momentum.