- Emirates, Dubai Duty Free, and Crypto.com signed a major MoU to integrate crypto payments for travelers.
- Dubai Duty Free plans to allow in-store and online purchases using cryptocurrencies.
- The deal aligns with Dubai’s broader digital economy vision under the D33 Agenda.
Emirates Chairman Sheikh Ahmed bin Saeed Al Maktoum revealed that Emirates, Dubai Duty Free, and Crypto.com have signed a Memorandum of Understanding (MoU) to introduce digital payment systems for overseas travelers.
The strategic cooperation has been unveiled via Sheikh Ahmed’s official social media platform, announcing a new chapter in Dubai’s journey towards hassle-free, smart commerce.
It aims to complement Dubai’s D33 Agenda, which focuses on developing the city as a world-leading center for the digital economy and innovation. It also highlights the UAE’s renewed interest in integrating travel, retail, and fintech industries in one transformative vision.
Under this arrangement, customers of Dubai Duty Free will also be able to make payments in cryptocurrency in the near future. This includes both physical outlets at Dubai International Airport and the online duty-free store, affording travelers a convenient and sophisticated payment facility.
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MoU Signing Brings Together Key Dubai Authorities
Emirates HQ witnessed the MoU signing ceremony. Ramesh Cidambi, Managing Director, Dubai Duty Free, and Mohammed Al Hakim, President, UAE Operations, Crypto.com, were present. It was also attended by Sheikh Ahmed bin Saeed Al Maktoum, which speaks to the high-profile nature of the deal.
Crypto.com’s President and COO, Eric Anziani, and Middle East President Alain Yacine highlighted that this collaboration will enable the integration of cryptocurrency in everyday consumer interactions.
The launch follows a strong first-half retail performance by Dubai Duty Free, which recorded sales of AED 4.118 billion (USD 1.128 billion) during the first six months of the year. That was 5.34% better than the same month a year ago, a testimony to the popularity of the brand that continues to grow globally.
Crypto Integration Expands to Dubai Land Department
Crypto.com’s growth in Dubai isn’t limited to travel and retail. Crypto.com has also inked a memorandum of cooperation (MoC) with the Dubai Land Department (DLD).
It proposes to create a digital investment climate for virtual real estate assets. It also covers the use of blockchain and digital currency in property deals and government fee collection.
It aligns with the Dubai government’s effort towards developing digital infrastructure and smart property via the Dubai Real Estate Strategy 2033. It targets achieving AED 1 trillion in real estate transactions by 2033 and targets high-value investors via smart, technology-led solutions.
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