The line between technology and mainstream occurrences seems to be blurring with the advent of new updates and developments. 2020 saw the rise of NFTs and the unsatiated appetites of collectors who paid millions of dollars to acquire them. According to new reports, NFTs have now added another feather to their cap by being introduced into the Spanish footballing world.
On Thursday, fantasy football platform Sorare revealed that it had partnered with Spain’s LaLiga to launch NFTs for all its players. The company’s announcement touched on the importance of adopting new-age technologies while allowing fans to become closer to their team. Another major highlight of the partnership would be the added revenue streams for the clubs and LaLiga itself.
With the likes of Real Madrid, Barcelona, and Athletico Madrid joining its roster, Sorare further plans to expand into more football leagues. Speaking about the partnership, LaLiga president Javier Tebas said:
“At LaLiga we are always looking for innovative ways to offer our fans new and exciting experiences and to broaden the appeal of our competition, the greatest in the world. This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing fans additional ways they can get involved with the players and the clubs they love.”
Inside sources revealed that the platform aimed to become a major partner with all of the world’s top football leagues. Sorare claimed that the massive interest in the ecosystem coupled with a strong capital flow has enabled the ecosystem to thrive.
NFT’s growing dominance also increased the use cases of blockchain technology. The latest partnership meant that Sorare had the world’s top clubs (including the likes of Bayern, PSG and Juventus) as part of their clientele.